Social networks and mobile applications have become real references in terms of information and communication. For many businesses, it is essential to introduce customers to their corporate culture and its benefits. This can be achieved by a very simple and effective method: the use of mobile apps.
- An Evolution That Has Become Necessary
Recent research shows that 90% of their mobile time is spent on apps.
By developing a mobile application linked to your business, you show that you are trendy and that you know how to adapt to your customers’ lifestyle.
Indirectly, this has repercussions on the image of your company: you get more visibility and become a modern brand, able to meet the new needs of its consumers and to keep up with the competitors.
- A Privileged Contact With Your Customers, Ensuring Loyalty
Unlike the Internet or social networks that put you in permanent competition with other plays in your field of activity, the mobile application offers privileged direct contact with your customers.
Depending on its nature, the application can also be a gateway for your prospects. By offering what they need, you make potential customers want to know more about you and use your paid services.
- Marketing At a Reduced Cost
Mobile marketing allows even small businesses to promote themselves without investing huge sums of money. It can be as effective as a large-scale marketing campaign.
The development of a mobile application reaches a wider target audience while remaining financially and technically accessible.
- A Better Understanding of The Core Target
The mobile application is aimed at a potential clientele that is already targeted and known.
By respecting the mobile application codes (updated information, regular and short push notifications, development of new features…), you are sure to capture the attention of your prospects, as well as turn current customers into loyal ones.
- A Non-Intrusive Presence
A smartphone application is consulted as soon as the user feels the need. He can choose to receive notifications, but this is not mandatory. Thus, the mobile user does not even perceive this software as a marketing tool.
This method of communication is not intrusive in the customer’s life, it only brings benefits. The perception of your company by the user is therefore positive.